Focus Groups Are Dead: Social Media is the New Market Research Tool
Big change initiatives in corporate America most often come from within. Focus groups were contrived “market research” set up to justify changes from within. The social media sphere, where the consumers live – genuinely – should be guiding those big change initiatives. I’ll show how to use social media to actually listen and to discover a treasure trove of reviews and sincere opinions, and how to use those for an effective marketing strategy.
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Lori Skagen
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