Mad Men Goes Digital. Attention Must Be Earned, Not Bought. The Future: "A Market of One."
In the not far off future, your customer experience will be completely customized. Companies will personalize their offerings specifically to you -- such that you feel treated as if you were their only customer. How do businesses prepare this future -- a "market of one"? What companies are applying extreme personalization now to improve the customer experience? And does this extend beyond just marketing?